The return of the Taliban regime to power revived news and academic interest in its propaganda. However, Afghan jihadists have been developing strong media campaigns with anti-Western narratives for years, especially directed at the American population. Recently, the Taliban propaganda has tried to distance itself from the global jihad by focusing its messages in favor of its local cause, selling itself as a liberation force in the face of foreign occupation. Nowadays, they effectively combine new technologies and social networks to exaggerate their real power in the new Islamic Emirate of Afghanistan.
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