The potential of generative AI as a deception tool

Fake Elon Musk video produced by generative AI
Fake Elon Musk video produced by a generative AI. Source - Malastina.com.

Artificial Intelligence hides enormous potential when it comes to implementing disinformation operations. This is true both for government agencies and, increasingly, for criminal organizations, insurgent groups, and even ordinary citizens. A problem that has multiplied since Generative Artificial Intelligence (Generative AI), capable of creating images and videos from textual content, allows sharing content that is very difficult to discriminate by those who view it. All of which will force the development of new control tools, including the one that will have to be established over companies in the sector.

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